Facebook Business and Marketing – How to Create a Facebook Business Marketing Strategy


Facebook Business and Marketing is one of the best mediums in our world today making it easy to communicate with our customers.


Facebook continues to be the reigning champions of social media sites, as the place where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promoters.



Table of Contents

  • Facebook Business Marketing.
  • How to Create a Facebook Business Page.
  • List of Facebook Business Categories.
  • Types of Facebook Business Marketing Post.
  • How to Choose the Perfect Marketing Post.
  • How to Create a Facebook Business Marketing Strategy.

Facebook Business Marketing

These pages let businesses identify themselves not just through listing product offerings and service, but also by sharing links, images, and posts on a customizable page to give a better sense of a business personality and character.

It helps people connect with your business. They establish your business presence on Facebook so that people can find out about you and connect with you. Potential customers are already looking for businesses like yours on Facebook. Once you have created your page, you can also use it to post content, link to your website, and communicate with fans and followers for free. You also need to create a Facebook business page before you can start using paid marketing strategies on Facebook, including Ads.


How to Create a Facebook Business Page

  • Login to Facebook official portal https://www.facebook.com/pages/create. You need to be logged into a Facebook personal account to get started.
  • Enter your business details.
  • Click on get started under the business options.
  • A menu with different fields to fill in your page Name, Categories, Address and Phone Number.
  • You will ask to upload a profile photo and cover photo then click next to upload the photos.
  • A tips on how to complete your page, click on see all page tips.
  • A menu with several steps to fill will appear on the screen.
  • You are to fill all the required information for your page.

List of Facebook Business Categories

Below is a list of Facebook business page categories:

  • Local Business.
  • Place.
  • Company.
  • Organization.
  • Institution.
  • Brand.
  • Product.
  • Artist.
  • Public figures.
  • Entertainment.
  • Cause.
  • Community.

Types of Facebook Business Marketing Post

There different types of Facebook Business Marketing posts. And they are as follows below:

  • Facebook Text post.
  • Photo Post.
  • Video Post.
  • Live Video Post.
  • Linked Content Post.
  • Facebook Poll Post.
  • Facebook Stories.
  • Pinned Post.

How to Choose the Perfect Marketing Post

  • Know what customers love about your company and your products.
  • Challenges people are having that you know your product can help them address.
  • You have to differentiate yourself from the competition.


 How to Create a Facebook Business Marketing Strategy

To build a solid business strategy on social media you need to follow the steps below:

  • You have to define your audience.
  • Set a goal.
  • Plan your content mix.
  • Optimize your page for engagement.
  • Consider using other Facebook tools.
  • Incorporate Facebook ads and Facebook pixels.
  • Track measure and refine.

I hope with this article you will be able to use Facebook for marketing purposes.

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